The Social Media Marketing Handbook

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Post Ideas, Social Media Erick Zajac Post Ideas, Social Media Erick Zajac

The Content Strategy That Will Get Your Restaurant Busy Again

You have hundreds of post ideas right in front of you already! It just takes attention to detail and precise evaluation to break your restaurant into bite-sized (pun not intended) content for your social media calendar. Creating visually appealing and engaging social media posts for restaurants can help attract new customers and keep existing ones coming back.

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Post Ideas, Social Media Erick Zajac Post Ideas, Social Media Erick Zajac

7 Instagram Post Ideas for Hotels

If running the social media pages for a hotel, Instagram post ideas can be a challenge. It’s easy to get stuck in a bubble when you’re constantly posting about the same thing. I’ve created a list of Instagram post ideas for hotels to help break that bubble and help you diversify your social media content calendar!

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Social Media, Post Ideas Erick Zajac Social Media, Post Ideas Erick Zajac

30 Social Media Post Ideas for Dietitians & Nutritionists

If you are a dietitian and need a few nutrition social media content ideas, I have the list just for you! It’s not uncommon to find generating nutrition content ideas a difficult task. It can feel redundant to post the same content over and over, and you may feel like your audience needs something fresh and new. But when broken down into slight variations, it becomes easier to build sustainable strategies for coming up with nutrition content for Instagram and other social media networks.

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Social Media, Instagram, TikTok, Twitter Erick Zajac Social Media, Instagram, TikTok, Twitter Erick Zajac

Popular Hashtags are Holding Back Your Social Media Marketing Success - The Key to Effective Hashtag Use

The best hashtags for social media marketing are not the most popular. Social media marketing hashtags have some do’s and don’t’s that can make or break a social strategy. I‘ve outlined some key points I follow for effective hashtag use throughout the three leading platforms my clients use: Instagram, Twitter, and TikTok.

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Social Media, Content Strategy, Post Ideas Erick Zajac Social Media, Content Strategy, Post Ideas Erick Zajac

60 Social Media Post Ideas for Small Businesses

Feeling stuck with social media post ideas? Here’s a list of common posts that many businesses use in their social media content calendars! I’d recommend saving, bookmarking, and returning to this list for inspiration in the future. It’s important to be consistent in your diverse content strategy to be successful on social media.

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Social Media, Target Audience, Marketing Erick Zajac Social Media, Target Audience, Marketing Erick Zajac

Uncovering Your Customer's Personality to Boost Marketing Strategy

As marketers, we are great at communicating with our audience and creating compelling content that just clicks with our customers. Making a successful content strategy, seeing results in our KPIs, and watching our brand come to life are what drive us to feel like successful marketers. But one of the biggest steps to reaching that point is researching our target audience.

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Social Media, Instagram Erick Zajac Social Media, Instagram Erick Zajac

Turn Reel Views to Followers: The Instagram Funnel Secret

An important step to mastering the Instagram funnel is knowing how to turn reel views into followers. Instagram Reels (and Facebook Reels) are a great way to reach a bigger audience. They are the most recent focus of the Instagram algorithm in helping accounts reach new accounts and convert them into followers. The most difficult part of Instagram Reels, however, is understanding how to convert reel views to followers.

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Social Media, Content Strategy Erick Zajac Social Media, Content Strategy Erick Zajac

The Risks and Benefits of Cross-Posting on Social Media

New social media managers always ask: Should I be cross-posting between social media platforms? Is cross-posting a good idea? And many sources will say yes, which can help you grow your audience. But is a cross-posting strategy more helpful than harmful for your brand? No. The downsides of posting the same thing over and over again significantly outweigh the benefits.

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