12 Unique Social Media Content Ideas for Education
Schools, universities, and colleges need social media love too! Many of the content ideas listed online aren’t inclusive enough of the education industry. I’ve crafted a list of social media content ideas for education that your school can use to both attract new students, and build a strong alumni network for current and graduated students.
Social Media Content Ideas for Education:
#1. Highlight Current Students
If one of your students achieved something great, the world should know!
Don’t hold back on asking your star student for an interview and photo to publish on your social media pages. The students will feel great thanks to the praise, and other students will feel encouraged to be ambitious with their goals as well.
#2. Highlight Faculty and Staff
The same applies to faculty and staff.
Be sure to highlight their achievements and praise them to keep morales high and ambitious. Prospective students can also find some favorite professors that will entice them to apply. Who wouldn’t want to be a part of a high-achieving professor’s lecture?
#3. Highlight Alumni
Even if they’re long graduated, alumni are still a part of the community.
Highlight any news articles or achievements your alumni have made to show current and prospective students where hard work can take them. Your alumni will admire it as much as they do, and that university bond will stick throughout the community.
#4. Sports and Clubs
Finally made it to playoffs this season? Show it off!
Be proud of your teams’ achievements and encourage support from the home crowd. As an added bonus, highlight some players and their academic and athletic achievements to build a personal connection with them and your followers.
*Healthy trash talk is sometimes encouraged
#5. Research and Experiments
Non-athletes are just as important in your school's community with their achievements and contributions.
Post pictures of science fair winners, spelling bee champions, and award-winning students to show off that talent. You can also interview the student or team to get an inside scoop on their process and knowledge.
#6. Ask Questions, Answer Questions
Everyone has questions! Let’s acknowledge them.
Your page can be a great resource for those seeking to learn more about your school. Posting frequently asked questions, or even asking students questions, can be a great way to introduce transparency into your social media content calendar.
It’s great to know what’s happening inside the minds of your community and the same is true for the reverse.
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#7. Repurpose and Cross-Post
Nope. Don’t get lazy with it.
Repurposing press articles, student newspaper articles, and content posted on specific mediums can be a great way to bulk up your content calendar. It’s important to repurpose and not just crosspost your content to avoid appearing lazy.
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#8. Student-Generated Content
Have a takeover!
Students love to be a part of the action. Having one of your students share their day-in-the-life experiences can be a great way to build personality on your content calendar. It gives followers a break from the meta-content and shows off more of the gritty student life that everyone wants to see.
#9. Reminders
Students forget. We forget. Everyone forgets.
Please remind everyone of upcoming dates, events, and deadlines to help avoid confusion and problems down the line! Not only does it help keep your students on their toes, but it also helps show your care for the student body.
Add reminders to major deadlines a day, week, and even month in advance to keep your current students following and engaged in your social media pages.
#10. Upcoming Alumni Events
This may be the only way you can reach your alumni, so it’s important to post frequently and effectively about upcoming alumni events.
Post flyers, dates, and locations of your upcoming alumni events. Share which fan-favorite professors will be attending for bonus points and more visitors!
#11. Past Events
Although reminding and looking forward to events is important, it’s equally important to take peeks backward in the timeline.
Share photos from past events using key hashtags like #throwbackthursday or #flashbackfriday to trigger those memories. Students love to engage with content like this, especially when it's photos of them!
#12. World News
Tie all of your content to the world by mentioning world news.
You can share world events or important information by tying it into what your students are currently working on. Whether it’s a research project or celebratory event, you can elaborate on your school’s events by tying it into other news.
My top tip on posting about the news:
News is usually negative — don’t post that stuff. Uplifting news and advancements in technology, environmental science, and medicine are great topics to cover because they show positive progress.
As important as the other stuff is, you don’t want to associate your institution with bad news. You want to be the place where great education happens.
Conclusion
Use these 12 content ideas as a starting point for your content calendar. These social media content ideas for schools are broad, but can easily be broken down into smaller, bite-sized chunks for your followers to dissect over time.
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