Social Media Marketing
Maintain a Presence
The first step to social media marketing is building a presence. This service is best for small businesses that need to construct social media pages from the ground up, or don’t yet have social media presence and are very inactive on social media.
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Profile Setup — Creating relevant social media pages that share consistent branding, but are tailored to each platform’s unique audience.
Content Curation — Finding content created by others that fits your messaging, and gives a unique value to your audience.
Posting and Copywriting — Repurposing the content you create to share with the world in a way that matches your brand’s voice.
Business News — Keeping your audience up to date with upcoming holiday hours, business updates, and important information.
Engaging with the Community — Responding to direct messaging, replying to comments, and engaging with relevant posts.
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Sporadic social media posting
Daily direct message management
Weekly engagement with relevant communities
Personalized scopes of work for your business
Create Brand Awareness
If your business is dependent on word-of-mouth, brand awareness can help you be at the forefront of your audience’s mind. An effective brand awareness strategy can increase your customer retention and turn customers into fans.
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Marketing Strategy Development — Learning about your audience and customers to better understand their behaviors, desires, and preferences.
Influencer Outreach — As a part of digital PR, building connections with influencers can help you reach new audiences within the community.
Organic Social Growth — Build customer trust and drive engagement through authentic connections with your followers.
Small Budget Campaigns — Increase customer interest by reaching target audiences with a positive image.
Basic Content Creation — Using high-quality and visually appealing content to attract and engage customers, and establish brand credibility.
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Brand identity and strategy building
Regular social media posting schedule with a detailed content calendar
Influencer outreach and digital PR
Daily engagement with relevant communities and management of direct messages
Small social campaign strategy, planning, and design
Daily campaign observation and management
Monthly KPI and metrics reporting
Personalized scopes of work tailored to your business needs
Enhance Lead Generation
With a focus on lead generation, your return on investments in social media marketing will be a top priority. This is similar to a focus on brand awareness, but is for bigger budgets and has a heavy focus on paid social campaign optimization.
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Organic Lead Campaigns — Attract followers to visit your location or website through organic social media posts.
Medium Budget Campaigns — Drive targeted traffic and increase conversions for your business through optimized “call to action” campaigns.
Targeted Copywriting — Curate the messaging of your organic content and ad campaigns to better resonate with the target audience.
Targeted Content Creation — Attract potential customers through engaging photo and video content used in paid and owned social media content.
Campaign Monitoring and A/B Testing — Identify which strategies are generating the most leads and experiment or optimize accordingly.
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Lead generation campaign strategy development
Creative ad development and copywriting
Implementation of web analytics tracking
Daily campaign observation and management
Frequent KPI and metrics reporting throughout the month
Personalized scopes of work tailored to your business needs
