If running the social media pages for a hotel, Instagram post ideas can be a challenge. It’s easy to get stuck in a bubble when you’re constantly posting about the same thing. I’ve created a list of Instagram post ideas for hotels to help break that bubble and help you diversify your social media content calendar!

An important step to mastering the Instagram funnel is knowing how to turn reel views into followers. Instagram Reels (and Facebook Reels) are a great way to reach a bigger audience. They are the most recent focus of the Instagram algorithm in helping accounts reach new accounts and convert them into followers. The most difficult part of Instagram Reels, however, is understanding how to convert reel views to followers.

New social media managers always ask: Should I be cross-posting between social media platforms? Is cross-posting a good idea? And many sources will say yes, which can help you grow your audience. But is a cross-posting strategy more helpful than harmful for your brand? No. The downsides of posting the same thing over and over again significantly outweigh the benefits.