As a business owner in today's digital age, having a strong social media presence is crucial for reaching your target audience and growing your brand.

Scrolling through social media sometimes feels like a commercial. Every other business account feels impersonal and like it's just trying to sell me the next lose-all-of-your-fat-in-one-day pill.

Do you feel like you’re putting in all the effort on social media but getting little to no results?

You’re not alone, many businesses struggle with social media. With so many platforms and strategies to choose from, it can be difficult to know where and how to focus your efforts.

You have hundreds of post ideas right in front of you already! It just takes attention to detail and precise evaluation to break your restaurant into bite-sized (pun not intended) content for your social media calendar. Creating visually appealing and engaging social media posts for restaurants can help attract new customers and keep existing ones coming back.

Many people struggle with growing their social media following, despite putting in the effort to create high-quality content. The truth is, the reason you’re not getting followers may not be because of your content quality, but rather your social media habits.

The best hashtags for social media marketing are not the most popular. Social media marketing hashtags have some do’s and don’t’s that can make or break a social strategy. I‘ve outlined some key points I follow for effective hashtag use throughout the three leading platforms my clients use: Instagram, Twitter, and TikTok.

Feeling stuck with social media post ideas? Here’s a list of common posts that many businesses use in their social media content calendars! I’d recommend saving, bookmarking, and returning to this list for inspiration in the future. It’s important to be consistent in your diverse content strategy to be successful on social media.

An important step to mastering the Instagram funnel is knowing how to turn reel views into followers. Instagram Reels (and Facebook Reels) are a great way to reach a bigger audience. They are the most recent focus of the Instagram algorithm in helping accounts reach new accounts and convert them into followers. The most difficult part of Instagram Reels, however, is understanding how to convert reel views to followers.

New social media managers always ask: Should I be cross-posting between social media platforms? Is cross-posting a good idea? And many sources will say yes, which can help you grow your audience. But is a cross-posting strategy more helpful than harmful for your brand? No. The downsides of posting the same thing over and over again significantly outweigh the benefits.