Alex Mack, NFL
As the NFL star Alex Mack was transitioning towards retirement, he wanted to foster a more personal connection with his fans - beyond the football field. We partnered to bring a fresh, humanizing perspective to his social media channels.
Our approach was to capture the authenticity of Alex's personality off the field, and we found the perfect backdrop in his kitchen! We produced a series of humorous cooking videos featuring Alex preparing meals, hosting guests, and baking festive cookies. These videos brought out a playful, relatable side of Alex that his fans hadn't seen before.
This strategic content shift redefined Alex's personal brand, moving it beyond his sports fame to showcase him as a multi-dimensional individual. The result was a boost in engagement on his Instagram channel, with increased comments and interactions.
Cardi B: Whipshots
When the enigmatic Cardi B partnered with distinguished mixologist Rob Floyd for the Whipshots project, an innovative behind-the-scenes approach was adopted to capture the authenticity and dynamism of this collaboration. The project's pivotal challenge was to document the off-camera interplay and camaraderie, capturing those spontaneous moments that lend an irresistible charm to the final promotional content.
Operating in a high-energy setting, the role on-set was crucial in recording the authentic creative process, laughter, and teamwork that characterized the Whipshots project. This added layer of candid interactions and genuine enjoyment brought an additional level of depth and relatability to the promotional material, revealing the real personalities behind the scenes.
Keki Modern Cakes
Keki Modern Cakes, a beloved bakery in New York City famed for its unique Japanese bouncy cheesecake, sought to enhance its social media activity while navigating a tight budget. An innovative, resourceful strategy was employed, focusing on repurposing user-generated content and delivering instantaneous customer responses.
The crux of the strategy was to showcase the customers' love for Keki's offerings. By resharing user-generated posts and complementing them with sporadic original content, a fresh, engaging, and budget-conscious social media presence was maintained.
A key to this project's success was building relationships with nationwide food influencers, attracting them to contribute to content creation. This widened Keki's reach and boosted engagement.
The result? Consistent Instagram follower growth in NYC and improved reach to non-followers. Keki Modern Cakes' case exemplifies the power of strategic content curation, prompt customer interaction, and influencer involvement in driving large-scale engagement, even with budget constraints.
Metro Sports & Entertainment
When Metro Esports, an emerging player in the entertainment industry, sought to enhance their reach and customer engagement, a meticulous and innovative marketing strategy was devised. This was not a simple assignment; the task was to orchestrate a symphony of diverse initiatives, all aimed at propelling Metro Esports to the forefront of the digital landscape.
The new strategy touched on multiple facets of the esports enterprise. From summer camp marketing to organic social media campaigns across various platforms, and from search advertising to website SEO and content creation, the strategic intervention was comprehensive. Even subtle aspects like customer profiling, experience refinement, web structure enhancement, and brand synchronicity were addressed.
This holistic approach provided a robust foundation for Metro Esports, setting the stage for its continued growth and expansion. While it may be too early to present concrete growth figures, initial indicators like improved social media engagement and audience reach are promising.
Fit Sestre
Fit Sestre, an ambitious fitness influencer duo, needed vibrant and engaging content to mark their entry into the fitness niche on social media. A suite of high-energy, music-synchronized workout videos and photos was developed to capture viewers' attention and ignite their fitness journeys.
Featuring both individual and collaborative workout routines, the meticulously edited content merged fitness with style, resulting in a near-music video experience. The production quality stood out, reflecting the passion, dedication, and professional approach of Fit Sestre.
Though the launch is still awaited, Fit Sestre's project demonstrates the potential of eye-catching and trendy content in shaping a captivating online presence, even in the highly competitive fitness domain. It underscores the importance of creativity, quality, and strategic content creation in building an influential social media brand.