The Social Media Marketing Handbook

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Post Ideas, Social Media Erick Zajac Post Ideas, Social Media Erick Zajac

The Content Strategy That Will Get Your Restaurant Busy Again

You have hundreds of post ideas right in front of you already! It just takes attention to detail and precise evaluation to break your restaurant into bite-sized (pun not intended) content for your social media calendar. Creating visually appealing and engaging social media posts for restaurants can help attract new customers and keep existing ones coming back.

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Social Media, Target Audience, Marketing Erick Zajac Social Media, Target Audience, Marketing Erick Zajac

Uncovering Your Customer's Personality to Boost Marketing Strategy

As marketers, we are great at communicating with our audience and creating compelling content that just clicks with our customers. Making a successful content strategy, seeing results in our KPIs, and watching our brand come to life are what drive us to feel like successful marketers. But one of the biggest steps to reaching that point is researching our target audience.

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Social Media, Instagram Erick Zajac Social Media, Instagram Erick Zajac

Turn Reel Views to Followers: The Instagram Funnel Secret

An important step to mastering the Instagram funnel is knowing how to turn reel views into followers. Instagram Reels (and Facebook Reels) are a great way to reach a bigger audience. They are the most recent focus of the Instagram algorithm in helping accounts reach new accounts and convert them into followers. The most difficult part of Instagram Reels, however, is understanding how to convert reel views to followers.

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Social Media, Content Strategy Erick Zajac Social Media, Content Strategy Erick Zajac

The Risks and Benefits of Cross-Posting on Social Media

New social media managers always ask: Should I be cross-posting between social media platforms? Is cross-posting a good idea? And many sources will say yes, which can help you grow your audience. But is a cross-posting strategy more helpful than harmful for your brand? No. The downsides of posting the same thing over and over again significantly outweigh the benefits.

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