As a business owner in today's digital age, having a strong social media presence is crucial for reaching your target audience and growing your brand.

Scrolling through social media sometimes feels like a commercial. Every other business account feels impersonal and like it's just trying to sell me the next lose-all-of-your-fat-in-one-day pill.

Sometimes our social pages feel like a big jumble of targeting and scrambling for engagement.

You have hundreds of post ideas right in front of you already! It just takes attention to detail and precise evaluation to break your restaurant into bite-sized (pun not intended) content for your social media calendar. Creating visually appealing and engaging social media posts for restaurants can help attract new customers and keep existing ones coming back.

Managing, building, growing, and maintaining a social media page is a lot — especially if you’re a small business with plenty to do already. And we all know one channel isn’t enough, so you also have to create a vertical cross-posting strategy to reach customers on multiple platforms.

Many people struggle with growing their social media following, despite putting in the effort to create high-quality content. The truth is, the reason you’re not getting followers may not be because of your content quality, but rather your social media habits.

So many artists want to know how to be successful musicians on TikTok. It’s not as difficult as it may seem — it just takes hard work and dedication! After working with a handful of musicians to strengthen their TikTok and Instagram presence, I’ve compiled a list of tips and tricks to master TikTok for musicians in 2023.

Small business owners and freelancers know the deal. You’re doing everything in your power to give consumers the best you can offer, yet no one’s even batting an eye at your business.

As marketers, we are great at communicating with our audience and creating compelling content that just clicks with our customers. Making a successful content strategy, seeing results in our KPIs, and watching our brand come to life are what drive us to feel like successful marketers. But one of the biggest steps to reaching that point is researching our target audience.

An important step to mastering the Instagram funnel is knowing how to turn reel views into followers. Instagram Reels (and Facebook Reels) are a great way to reach a bigger audience. They are the most recent focus of the Instagram algorithm in helping accounts reach new accounts and convert them into followers. The most difficult part of Instagram Reels, however, is understanding how to convert reel views to followers.

New social media managers always ask: Should I be cross-posting between social media platforms? Is cross-posting a good idea? And many sources will say yes, which can help you grow your audience. But is a cross-posting strategy more helpful than harmful for your brand? No. The downsides of posting the same thing over and over again significantly outweigh the benefits.