As a business owner in today's digital age, having a strong social media presence is crucial for reaching your target audience and growing your brand.

Do you feel like you’re putting in all the effort on social media but getting little to no results?

You’re not alone, many businesses struggle with social media. With so many platforms and strategies to choose from, it can be difficult to know where and how to focus your efforts.

Sometimes our social pages feel like a big jumble of targeting and scrambling for engagement.

Managing, building, growing, and maintaining a social media page is a lot — especially if you’re a small business with plenty to do already. And we all know one channel isn’t enough, so you also have to create a vertical cross-posting strategy to reach customers on multiple platforms.

Many people struggle with growing their social media following, despite putting in the effort to create high-quality content. The truth is, the reason you’re not getting followers may not be because of your content quality, but rather your social media habits.

The area of marketing that small hospitality businesses often struggle with is consumer psychology. We observe our audience through their buying behaviors to understand their purchase decisions, but it seems impossible to predict what they’ll do. It seems clear that the goal is to understand how to influence customer behavior and the truth is, you can’t — but you can try your best to understand what influences it.

As marketers, we are great at communicating with our audience and creating compelling content that just clicks with our customers. Making a successful content strategy, seeing results in our KPIs, and watching our brand come to life are what drive us to feel like successful marketers. But one of the biggest steps to reaching that point is researching our target audience.

An important step to mastering the Instagram funnel is knowing how to turn reel views into followers. Instagram Reels (and Facebook Reels) are a great way to reach a bigger audience. They are the most recent focus of the Instagram algorithm in helping accounts reach new accounts and convert them into followers. The most difficult part of Instagram Reels, however, is understanding how to convert reel views to followers.

New social media managers always ask: Should I be cross-posting between social media platforms? Is cross-posting a good idea? And many sources will say yes, which can help you grow your audience. But is a cross-posting strategy more helpful than harmful for your brand? No. The downsides of posting the same thing over and over again significantly outweigh the benefits.