Small business owners and freelancers know the deal. You’re doing everything in your power to give consumers the best you can offer, yet no one’s even batting an eye at your business.

As marketers, we are great at communicating with our audience and creating compelling content that just clicks with our customers. Making a successful content strategy, seeing results in our KPIs, and watching our brand come to life are what drive us to feel like successful marketers. But one of the biggest steps to reaching that point is researching our target audience.

An important step to mastering the Instagram funnel is knowing how to turn reel views into followers. Instagram Reels (and Facebook Reels) are a great way to reach a bigger audience. They are the most recent focus of the Instagram algorithm in helping accounts reach new accounts and convert them into followers. The most difficult part of Instagram Reels, however, is understanding how to convert reel views to followers.

New social media managers always ask: Should I be cross-posting between social media platforms? Is cross-posting a good idea? And many sources will say yes, which can help you grow your audience. But is a cross-posting strategy more helpful than harmful for your brand? No. The downsides of posting the same thing over and over again significantly outweigh the benefits.