365 Social Media Post Ideas for Musicians (for Instagram and TikTok)

I’m here to present you with a full calendar of social media content ideas for musicians, bands, music producers, singers, songwriters, singer-songwriters, or whatever creative title you give yourself. Yes, a 365-day content calendar for musicians for FREE. This social media calendar includes holidays, shows, music releases, and more. Use it wisely on Instagram, TikTok, and other social media channels!

I won’t just slam you with a list of ideas, I think it’s important to provide some context behind my strategic content calendar. You’re more than welcome to skip to the good stuff, but the marketing knowledge can teach you how to make a social media content calendar for the future.

How to Plan a Social Media Content Calendar

Whether you’re a solo musician or in a band, social media content ideas can be difficult to come up with the more you post. It’s entirely okay to repeat things, though! Our shorter attention spans make it easier to repeat content (with variations) amidst the sea of content.

You can repurpose this list to cater to a wide variety of uses. This list has everything from Instagram content ideas for musicians and cover singers, to TikTok content ideas for music producers and songwriters. Think of this as a content calendar for artists as a whole, and you’re injecting your unique selling proposition into each of these posts.

The Ultimate 2023 Social Media Content Calendar for Artists

Content Ideas for January 2023

January 1 — Happy New Year!
January 2 — Share your goals and calendar for this year
January 3 — Behind the scenes photo in the studio
January 4 —Post a trivia question for National Trivia Day
January 5 — Update about upcoming shows
January 6 — Video of past performance
January 7 — Video of you listening to your own music
January 8 — Post a cover
January 9 — Shoutout a city you really enjoyed playing in
January 10 — Share the inspiration behind a song
January 11 — Show some love for your favorite musician!
January 12 — Your favorite song to play live
January 13 — Announce a live video (and do it)
January 14 — Motivational quote from a GOAT
January 15 — Share a behind-the-scenes photo or video
January 16 — Tease new music
January 17 — Share a story of your first-ever song
January 18 — Behind the scenes of you living life
January 19 — Show off pics of merch (old or new)
January 20 — National DJ Day
January 21 — Do a TikTok Dance
January 22 — Perform a stripped-down version of a song
January 23 — Ask for tour suggestions for the year
January 24 — Your Oscar winner predictions (nominations get released)
January 25 — What are you grateful for?
January 26 — Share your favorite marketing tip [like linking this article ;)]
January 27 — Photos from past performance
January 28 — Post production advice
January 29 — Share your thoughts on the Australian Open
January 30 — Yodel for Your Neighbors Day
January 31 — Host a poll

Content Ideas for February 2023

February 1 — What inspires you?
February 2 — Do a live Q&A
February 3 — Ask fans for album suggestions
February 4 — Share a motivational quote
February 5 — Live updates of the Grammy Awards
February 6 — Show a step-by-step guide on how to do something
February 7 — Make a hand-drawn illustration and share it
February 8 — Have a giveaway
February 9 — Share your favorite concert video
February 10 — Tease new music
February 11 — Get Out Your Guitar Day
February 12 — Share a concert you’re going to as a fan
February 13 — Instagram Reel of an acoustic version of your song
February 14 — Show off your lover (or celebrity crush) for Valentine's Day
February 15 — Share a behind-the-scenes photo or video
February 16 — Post a review of your band
February 17 — A glimpse at your personal life
February 18 — Cross-post from another platform
February 19 — Share the story of how you got into music
February 20 — Post a cover
February 21 — Appreciation for the love your fans give
February 22 — Story behind your lyric
February 23 — What are you thankful for?
February 24 — Update about upcoming shows
February 25 — Do another TikTok Dance
February 26 — Gratitude for the musician you admire most
February 27 — Ask your viewers who to collaborate with
February 28 — Repost something from a fan

Content Ideas for March 2023

March 1 — The most difficult moment so far
March 2 — A day with the band
March 3 — Celebrate World Wildlife Day
March 4 — Video of you working out to your song (make it funny!)
March 5 — Two truths and a lie
March 6 — A link to your merch or website
March 7 — Tease new music
March 8 — Celebrate International Women’s Day with women in music
March 9 — A quote you look up to
March 10 — Play the bagpipe for National Bagpipe Day
March 11 — Post a cover
March 12 — Academy Awards watch party
March 13 — Ask your fans to take a personality test
March 14 — Celebrate Pi Day with a pie of your choice
March 15 — Tell the story of how you met your bandmates
March 16 — Ask your audience to write a lyric
March 17 — Break down a trending song
March 18 — Make a recorder cover for Play the Recorder Day
March 19 — How you came up with a song title
March 20 — Take requests for a cover
March 21 — Countdown to a release
March 22 — Do a TikTok dance
March 23 — Link to your first-ever song
March 24 — Interview a band member
March 25 — Share a rough draft of a song
March 26 — Critique the music on your Spotify Release Radar
March 27 — Share a childhood photo
March 28 — Make a duet video on TikTok
March 29 — Share the back story to a song
March 30 — Tell us your favorite album from the 70s and why
March 31 — Have a dance marathon for Dance Marathon Day

Content Ideas for April 2023

April 1 — Post an April Fools Day prank
April 2 — Tease new music
April 3 — Video from past performance
April 4 — Remix your favorite song
April 5 — A link to your most recent YouTube video
April 6 — Behind the lyrics
April 7 — Ask fans to share a photo using a hashtag
April 8 — Acoustic cover of a song
April 9 — Update about upcoming shows
April 10 — Share a behind-the-scenes video
April 11 — Record a cover for Barbershop Quartet Day
April 12 — Tell the story of a recent moment in the studio
April 13 — Share a tip for other musicians
April 14 — Thank your fans
April 15 — Post your dream Coachella lineup
April 16 — Show up at a record shop for Record Store Day
April 17 — Do an original TikTok Dance
April 18 — Repost something from a fan
April 19 — Give a tour of your setup
April 20 — Smokey pictures only today
April 21 — Make up a dance to one of your songs
April 22 — Show your love by donating to Earth Day
April 23 — Dance it out for National Dance Day
April 24 — Photo from a past concert
April 25 — Tease new music
April 26 — Post a cover
April 27 — Shout out an artist you’ve worked with
April 28 — Livestream a show from a fun location
April 29 — Ask fans to review your recent song
April 30 — Jazz version of your favorite song for Jazz Day

Content Ideas for May 2023

May 1 — What you do to enjoy a day off
May 2 — Ukelele cover for National Ukelele Day
May 3 — Your story and how you got here
May 4 — A cover of The Imperial March for Star Wars Day
May 5 — Happy Cinco de Mayo!
May 6 — Offer production advice
May 7 — Share a fan video including one of your songs
May 8 — The story behind your band name
May 9 — Eurovision watch party opening day predictions
May 10 — Tell a crazy story from a past show
May 11 — Share your Spotify Daily Mix
May 12 — A quote from a legendary musician
May 13 — Eurovision watch party final day
May 14 — Video from a concert
May 15 — Talk about your favorite piece of gear
May 16 — Cover your song in a different genre
May 17 — Tease new music
May 18 — “Caption this” game
May 19 — Tell us your favorite album from the 80s and why
May 20 — Share a behind-the-scenes photo or video
May 21 — Ask Alexa to give you a song quiz
May 22 — Post a cover
May 23 — Take a selfie
May 24 — Shout out to your musician friends!
May 25 — Thank the city you just visited
May 26 — Ask me anything
May 27 — Sing an acapella cover
May 28 — Update about summer shows
May 29 — Share what you’re grateful for
May 30 — Show love to a local small artist
May 31 — Duet challenge on TikTok

Content Ideas for June 2023

June 1 — Share a fan photo collage from your concerts
June 2 — Share a songwriting tip
June 3 — Production Tips
June 4 — How it started vs how it's going
June 5 — Photo from a show
June 6 — Attempt a TikTok dance
June 7 — A clip from an interview
June 8 — Live stream a Q&A session
June 9 — Share a disgusting story from a show
June 10 — Try to learn a new instrument
June 11 — Repost something from a fan
June 12 — Share a rough draft of a song
June 13 — Post about a dream you have
June 14 — Tease new music
June 15 — Motivational quote
June 16 — Review a song
June 17 — Post a recap of the first half of the year
June 18 — Film yourself doing a “drop the needle” test
June 19 — Thought journal with the band
June 20 — Share a food pic today
June 21 — Selfie for National Selfie Day
June 22 — Throwback Thursday
June 23 — Share a pet photo
June 24 — Share some music industry news
June 25 — Share a Beatles cover for Global Beatles Day
June 26 — Share a behind-the-scenes photo or video
June 27 — Do an analysis of your Spotify Discover Weekly
June 28 — Post a cover
June 29 — Video of band practice
June 30 — Rewrite a popular song in your style

Content Ideas for July 2023

July 1 — Blink-182 Cover for Blink-182 Day
July 2 — Instagram Reel of a past concert
July 3 — Share some music theory knowledge
July 4 — Happy Birthday to America!
July 5 — Host a poll
July 6 — Share a photo from a show
July 7 — Photo of a handwritten lyric sheet
July 8 — A photo with another musician
July 9 — Tell a memorable story from a show on TikTok
July 10 — Tease new music
July 11 — Headshot.
July 12 — Take a video of you going to buy music
July 13 — Be thankful for a gift you received
July 14 — Show a before and after of your (now clean) studio
July 15 — Set goals for the second half of the year
July 16 — Host a fundraiser
July 17 — What are you grateful for?
July 18 — Share your thought on the day
July 19 — Post a selfie with no caption or context
July 20 — Predict the winner of the FIFA Women’s World Cup
July 21 — Update about upcoming shows
July 22 — Do a popular TikTok dance to your own music
July 23 — Photo of a past concert
July 24 — Share a behind-the-scenes photo
July 25 — Post a photo dump from your camera roll
July 26 — Photo from a concert
July 27 — Make a how-to video
July 28 — Review an album
July 29 — Post a cover
July 30 — Share your favorite chord progression
July 31 — Collaborate with another artist

Content Ideas for August 2023

August 1 — Share an interview
August 2 — Tell us something from your bucket list
August 3 — Loop and layer a four-part harmony
August 4 — Tell us your favorite album from the 60s
August 5 — Have a virtual acoustic show
August 6 — Talk about a song that was released on this day
August 7 — Share music industry news
August 8 — Your version of a popular meme
August 9 — Post a meme
August 10 — Ask your fans to submit artwork
August 11 — A funny commercial for your new song
August 12 — Share your favorite vinyl for Vinyl Record Day
August 13 — Tease new music
August 14 — TikTok of your first concert
August 15 — Share your Spotify Daily Mix
August 16 — Outfit of the day
August 17 — Share a travel photo
August 18 — Share your favorite recipe
August 19 — Share an event you’re excited about
August 20 — Repost a tweet from Twitter
August 21 — Make some loops and samples to share
August 22 — Take a video of you sharing your favorite moment
August 23 — Show off your studio
August 24 — Throwback Thursday
August 25 — Post a fun fact about one of your songs
August 26 — Post a cover
August 27 — Share a childhood photo of you playing music
August 28 — Recommend an album you love
August 29 — A quote from a GOAT
August 30 — Share what you’re doing today
August 31 — Do a trending TikTok dance to a very slow song

Content Ideas for September 2023

September 1 — Share a playlist for Classical Music Month
September 2 — Tell a joke
September 3 — Share your favorite song lyric
September 4 — Post a voice memo you have saved
September 5 — Photo of your most recent show
September 6 — Post a meme
September 7 — Tell us your favorite album from the 90s and why
September 8 — A day in the life
September 9 — Update about upcoming shows
September 10 — Share a favorite product (bonus points if its sponsored)
September 11 — Post an infographic
September 12 — Ask your fans for their favorite song
September 13 — Share a music industry insight
September 14 — Host a contest
September 15 — Post a fun fact about your band
September 16 — Talk about an album released on this day
September 17 — Preach about supporting musicians financially
September 18 — Turn your most chill song into a dance track
September 19 — Tease new music
September 20 — Post a cover
September 21 — Share a behind-the-scenes video
September 22 — Tell a story of one fan you met
September 23 — Share some music industry news
September 24 — Tour of the place you’re staying at tonight
September 25 — Repost your latest tweet from Twitter
September 26 — Take a TikTok of your morning routine
September 27 — Post a candid photo
September 28 — Throwback Thursday
September 29 — Recommend an album to listen to
September 30 — TikTok of a show

Content Ideas for October 2023

October 1 — Share a backstory to a song
October 2 — Post a meme!
October 3 — Share your favorite video game
October 4 — Share handwritten charts of one of your songs
October 5 — Latest news in the industry
October 6 — Remix a song
October 7 — Share a performance tip
October 8 — Do a music theory analysis of a popular song
October 9 — Share your activity for today
October 10 — Show the rough drafts of album artwork
October 11 — Ask for Halloween costume suggestions
October 12 — Share your Spotify On Repeat
October 13 — Ask for feedback on a song
October 14 — Go catch a picture of the solar eclipse
October 15 — Post a cover
October 16 — Try to make an interpretive dance go viral on TikTok
October 17 — Can you recognize this melody? Contest
October 18 — Famous quote from your favorite musician
October 19 — Photo of your first concert
October 20 — Tell a story of a funny moment in the studio
October 21 — A TikTok video of you singing in the car
October 22 — Share a behind-the-scenes video
October 23 — Share the ritual you have before going on stage
October 24 — Tease new music
October 25 — Share an article that was written about you
October 26 — Throwback Thursday
October 27 — Ask for help completing a song
October 28 — Host a live Q&A
October 29 — Update about upcoming shows
October 30 — Share a Spotify playlist
October 31 — Show us your Halloween costume

Content Ideas for November 2023

November 1 — Ask fans to submit their Halloween costumes for critique
November 2 — Tell us your favorite album from the 2000s and why
November 3 — Ask fans for song suggestions
November 4 — Playing with a bop-it
November 5 — Tell us why you love music
November 6 — Share what you’re listening to today
November 7 — Share a production hack
November 8 — Behind the scenes at a music video or photoshoot
November 9 — Share a lyric video
November 10 — Feature a band member and their bio
November 11 — Vlog your day
November 12 — Repost another artist's content
November 13 — Instagram Reel of a past show
November 14 — Take a day in the life video
November 15 — Post a cover
November 16 — Throwback Thursday
November 17 — Post a truth or lie question
November 18 — Ask Beyonce to collaborate with you
November 19 — Share a behind-the-scenes video
November 20 — Host a merch submission contest
November 21 — The last album you purchased
November 22 — Ask fans to rate your releases of this year
November 23 — Share what you’re thankful for
November 24 — Show us what you bought on sale
November 25 — Your writing process
November 26 — Tell a funny story about a past show
November 27 — Share a coupon for your band’s merch
November 28 — Tease new music
November 29 — Show your dad dance moves on TikTok
November 30 — Post a cover of a Christmas song

Content Ideas for December 2023

December 1 — Do a giveaway!
December 2 — Share your Spotify Wrapped
December 3 — Get personal with a story
December 4 — Share a Spotify playlist
December 5 — Share a rough draft of an old song
December 6 — Studio Footage
December 7 — Ask for fan photos
December 8 — Post a photo of the new gear you bought
December 9 — Update about upcoming shows
December 10 — Do a TikTok dance
December 11 — Video of a past concert
December 12 — Share a behind-the-scenes photo
December 13 — Share a random tip for fellow producers
December 14 — Throwback Thursday
December 15 — Have a flash sale
December 16 — Share stems from one of your songs
December 17 — Tease new music
December 18 — Share a story of you meeting a celebrity
December 19 — Motivational quote
December 20 — Link to your Spotify playlist
December 21 — Share a songwriting hack
December 22 — Host a funny caption contest
December 23 — Post a cover to get in the holiday spirit
December 24 — Share a photo with your family
December 25 — Christmas Day Post
December 26 — Snowball fight!
December 27 — The story behind your album name
December 28 — Share your biggest guilty pleasure
December 29 — What people think I do vs What I actually do
December 30 — Share an embarrassing moment from this year
December 31 — Share your goals and resolutions for next year

How to implement a Social Media Strategy?

The best way to implement your new content ideas is to create a content calendar and have a detailed plan to work from. Although being timely and actively following trends is ideal for growing your Instagram following, it can be difficult to focus on social media growth when occupied with your job.

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